The WWU Scholarship Center is available to assist students and their families as they search and apply for scholarships. The awarding of a scholarship represents not only a significant source of financial assistance, but recognition of your special achievements and an investment in your potential. Please feel free to contact us as you proceed through the scholarship process
Berbay Marketing and Public Relations endows a $1,000 scholarship to a marketing, public relations, or communications student who demonstrates a high level of writing skill, academic excellence, and creativity. This scholarship is awarded annually to a single student in order to help support their education for a professional career in the field.
Please provide an essay up to 1,000 words that answers the following question:
What is an example of a company with a strong public relations presence, and what are the main qualities that go into the company's PR success?